Privacy Policy

We are HEDVA ČESKÝ BROKÁT, sro, registered office Opavská 436/23, Rýmařov 795 01, ID: 02117673, VAT number: CZ02117673

We operate an e- shop on the website www.hedva-fashion.cz

We process some personal data to provide the sale of goods and operate our website.

The processing of personal data is governed in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation ) ("GDPR ").

I. Processing of personal data

A. Processing of personal data when using the contact form

If you inquire about our products and services, we will work with your contact details that you provide to us, mainly via the inquiry form. These are: name, surname, e- mail address, telephone number, company name, ID number, delivery or billing address, and other details that you voluntarily provide to us in a note.

For what reason?

We will contact you through them for further arrangements regarding the goods.

On what legal grounds?

This is processing based on Article 6(1)(b) GDPR – negotiating a contract or taking measures prior to concluding a contract at your request.

How long will we process personal data?

If we do not establish further cooperation with you, we will retain your personal data for a maximum of 5 years from our last communication, for the purpose of possible defense of our legal claims.

B. Processing of personal data in the event of a purchase

If you make a purchase from us, we will work with the information you provide to us. This is mainly billing information: name, surname, address, first name, surname, e- mail address, telephone number, company name, ID number, possibly delivery or billing address and other information that you voluntarily provide to us in a note.

For what reason?

We need to process personal data to fulfill our contract - to deliver our goods to you. We will also communicate with you via your contact details regarding the status of your order, or regarding complaints or your questions.

We will further process personal data to fulfill our obligations under the law (mainly for accounting and tax purposes, or for handling complaints and others).

On what legal basis do we process personal data?

This is processing based on Article 6(1)(b) GDPR – performance of a contract and Article 6(1)(c) GDPR – compliance with our legal obligation.

How long will we process personal data?

For the duration of our service and then 5 years from the last provision of such service or delivery of goods.

C. Newsletters (commercial communications)

If you are a purchasing customer and you have not prohibited us from doing so when making a purchase, we will use your email address to send you our newsletter.

On what legal grounds?

This is permitted by the provisions of Section 7, Paragraph 3 of Act No. 480/2004 Coll., on certain information society services, unless you have prohibited us from doing so during the purchase.

How long will we process personal data?

5 years from your last purchase. You can unsubscribe from the mailing list at any time via email or contact us at: eshop@hedvabrokat.cz

II. Who will have access to the data?

Your data will remain with us. However, we do have some companies or other people working for us who have access to your data because they help us run our e- shop . These are:

• operator of the e- shop platform Shoptet (the company Shoptet as, with its registered office at Dvořeckého 628/8, Břevnov, 169 00, Prague 6, company ID 289 35 675, the company is registered with the Municipal Court in Prague, Section B, File 25 395)
• companies involved in the shipment of goods Czech Post, PPL, DHL, DPD, Zásilkovna
• companies involved in the payment processing GoPay sro, Shoptet Pay , Apple Inc. – within the Apple Pay service , and banks providing bank transfers
• e-mailing service provider Shoptet e-mailing
• marketing agency Robert Sikora 

We process personal data only within the European Union.

III. What else you should know

We have an appointed data protection officer in our company.

Our company does not make decisions based on automatic processing or profiling.

If you have any questions about personal data, please contact us at e- mail address e-shop@hedvabrokat.cz or call +420 724 211 894

IV. Use of cookies

Cookies are text files containing small amounts of information that are downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognizes them on each subsequent visit.

Cookies perform various functions, such as enabling efficient navigation between websites, remembering your preferences, and generally improving the user experience. They can also ensure that online advertisements are more personalized to you and your interests.

Cookies on our website :

• Necessary cookies : These are necessary for the operation of the website, for example, allowing you to log in to secure areas of the website and other basic functionality of the website. This category of cookies cannot be disabled.
• Analytical/statistical cookies : for example, they allow us to recognize and track the number of visitors and track how our visitors use the website. They help us improve the way the website works, for example by making it easier for users to find what they are looking for. We only run these files with your prior consent.
• Advertising cookies : used to track preferences and allow us to display advertising and other content that best matches your interests and online behavior. We only run these files with your prior consent.

Please note that third parties (including, for example, external service providers) may also use cookies and/or access data collected by cookies on the website.

Cookies used :

Further information about cookies and their current list can be found through individual internet browsers, most often in the Developer Tools item.

Consent can be expressed via a checkbox in the cookie bar. You can also refuse cookies later in your browser settings, or set the use of only some of them.

For more information about managing cookies in individual browsers, please visit the following links:

• Internet Explorer - https://support.microsoft.com/cs-cz/help/17442/windows-internet-explorer-delete-manage-cookies
• Google Chrome - https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
• Firefox - https://support.mozilla.org/cs/kb/allow-zakazani-cookies
• Safari - https://support.apple.com/cs-cz/guide/safari/sfri11471/mac
• Opera - https://help.opera.com/cs/latest/security-and-privacy/
• Microsoft Edge - https://docs.microsoft.com/cs-cz/sccm/compliance/deploy-use/browser-profiles

V. Your rights in connection with the processing of personal data

The GDPR gives you, among other things, the right to contact us and request information about what personal data we are processing about you, to request access to this data and have it updated or corrected, or to request restriction of processing, you can request a copy of the personal data being processed, to request that we erase your personal data in certain situations, and in certain cases you have the right to data portability. You can object to processing based on legitimate interest.

If you believe that we are not handling your data correctly, you have the right to file a complaint with the Office for Personal Data Protection , or to take your claims to court.

 

These terms and conditions are effective from 1. 1. 2025